A seamless experience between different operators, modes of transport, regions and cities on one and the same ticket has made travelling with public transport in Norway an attractive alternative to the car. The story of Entur as a state-owned company is a story of digital transformation and continuous delivery of added value to travellers by taking control of the development of a national digital platform for public transportation and mobility services. By offering a integrated solution for multimodal travel as a service (Mobility-as-a-Service), bus-train operators, public transport companies and mobility service providers can use one plattform to offer travellers seamless experience between different modes of transport. The international recognition and interest that Entur has received is a story of a new paradigm of digital service development in public sector.
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