The public transport sector is facing major changes, driven by actors who have the ability to change dominant design and the mandate to break up entrenched positions to change the system logic for how value propositions are created for travellers. An example of this is the state-owned company Entur, which has caused digital disruption in the Norwegian public transport market by taking on sector responsibility and incremental development of a national multi-sided digital platform. This has enabled the realisation of the political vision to make public transport more attractive and an alternative to car travel. The case depicts how Entur breaks with standard procurement procedures to achieve transport policy objectives by relying on open source technology, as well as by engaging in open innovation processes with actors in the open source community. The study presents seven phenomena that have an impact on the ability of traditional organisations to create digital innovation and radically improve the value proposition.
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